Book promotion is no easy task…so here is a sample of a letter I wrote folks on LinkedIn…I paid for 30 InMails which I have to use up by the end of the month. It was one of
those free trials when you think you will cancel it by the time they ding you for $68.00 twice. In addition, my book goes off KDP select on Friday, so I thought I might as well offer it free
today through Thursday. So here is the promo letter which at the end answers the question: Why my book matters:
Hello: I am a Roy H. Park School of Communications graduate and I want to bring your attention to my e-book, My Rural Broadband Journey, which is free on Amazon Kindle through Thursday, October 30, 2014.
By Claire Perez – I wrote a blog about my quest for rural broadband and it is now a book.
I live ten miles from Cornell University and .6 miles from a wired connection to high-speed. In 2011, wanting to utilize my recent Communications degree from the Park School at Ithaca College, I realized I was doomed without high-speed Internet.
I decided that I would drill down and find out what stood between our home and that wired connection, .6 miles down the road. I thought a blog would be a good vehicle for recording my findings.
I began locally: what did our local cable company really mean by a “survey to see how much we would have to pay for a connection? what was the franchise agreement with our local government? and…
There is a great deal one could write about self publishing. It is not the book that is hard, it is the marketing. Especially if you are trying to save money. I wanted to send out a press release and was hesitant to pay the $79 requested at most reputable sites. I then embarked on finding a free site, which to my dismay, after setting up an account, seemed a bit too sketchy. I goggled it and found nothing good or bad, so I decided to try my hand at the DIY method.
The DIY method takes much too much time. First you have to find a newspaper site, then you have to hunt around for the editor that would be appropriate and hope that you can also find his or her email address. I did do this and I did find a few people to email about my free book promotion this Sunday, August 31 on Kindle. In the future, however, I will probably be using the $79 service.
I found a great resource to promote my book, a Tellagami…so much fun to make. You just upload a picture for the background, pick one character who you can dress up, and then design a 30 second statement for him, or her, to recite. There are a choice of 4 different voices for each sex or you can record your own voice. I made two, one appeared in my last blog post, but here is one I prefer because it shows some of our landscape.
4 things to note: the value of a writing group; how to get access to a free promotion; connecting with small groups through email; Kindle apps for all
Well, one thing that keeps popping up in my marketing research, and which of course makes sense, is to offer a free copy of my book to people. So, this is my first strategy to get this thing rockin and rollin.
Kindle Select is the vehicle through which my strategy is possible. When you enroll in Kindle Select, you, the publisher, agree not to sell your book anywhere else during a 90-day period. They offer benefits in return, one of which is 5 days, not necessarily consecutive, during the 90 day period in which I can offer my book free of charge.
In order to proceed, I emailed small groups of folks that I know. For example, I have a small group of friends in a nearby town that I emailed about the promotion. It felt more personal than just sending a mass email. I wrote them a note at the top and included the synopsis below.
I also included a note about where to go on the Amazon page to upload Kindle devices on computers,tablets, and smart phones. People don’t realize, as I did not, that you can read on Kindle without owning a Kindle. I read many books on my iPad Kindle application.
The Lansing Writers’ Group was especially helpful to me this week. I read them what is now my fourth synopsis and they told me to let go a bit of this marketing project and the topic. It is hard, but I am just about to take the weekend off from it.
On or about March 7, I thought about Terry Gross ‘s interview with an expert on rural broadband. The expert found the same things out about rural broadband that I did, only her point of view is academic.
So I’m think-in’ to myself, the job hunt thing is a pretty benign way to make money, so why not turn my blog into a book. At least when I’m formatting in online templates, I will be truly investing in my future. More importantly, my year of rural broadband blogging has a story arc that reflects a universal conflict, man v. man, translated in my case to woman v. corporation.
Heck, I thought, I’ll just peel this book out in a week. Well, a week morphed into about 5 months. The self-editing was arduous. Read, change, reread, change; format, reformat, upload, download, REPEAT. Not to mention, the learning curve.
I spent hours one day scanning documents for the book, only to find mobi, the language of Amazon e-books, doesn’t translate text well in photograph form. I tried a few formats but nothing worked for me. I then just took jpegs of the letter headings and typed the documents into the book. Thirty hours of my life lost.
Finally, in late July, I sent my baby out to the world. And now the fun really begins: who needs a memoir on rural broadband and what is in it for them? I’m pondering my succinct lines for that answer. Stay tuned.
All I can tell you for now: I believe my little tome is an informative, fun read that packs a few punches to a system that could use the wind knocked out of it. But I know, that isn’t a marketing plan…for that you will have to see what I discover.
from a Homestead in rural America, where the 18th century collides with the 21st