Tag Archives: New York City

Rebranding at will

Imagine you are walking down the streets of New York City and you have not been branded yet. There is no story tagged to you, like a piece of tobacco rolled up in thin white paper without a name, you no longer have a label or a story. Gone is your award for class clown, bully, or friend, along with your tag lines: the family hero, writer, artist, black sheep, and on and on.

You, like the pieces of tobacco rolled in thin white paper have no brand. You are free to create your own brand. You can shake off what defined you and write your own story. Like the Virginia Slim, you can ‘go a long way baby.’ The projections of you can be wiped out like your fb account. This is what happened when I rebranded my dog Mu.

Mu was our first puppy. I fell in love with her from the beginning; failing to tell my husband she was not a pure bred til we were half way home. Five months into our relationship, things went bad. Mu grew powerful and started yanking at my shirt sleeve at the end of our walk. The louder I yelled, the more she tugged.

We went for walks or rather she did, with me almost achieving lift off as she dragged me down the path. What to do with this mutt, we should have bought a pure bred?

I told so many stories about my bad, bad dog, that people who knew me then, often ask now, “what ever happened with your crazy dog?”

Then one day, I picked Mu up from an overnight at the vet. I could hardly believe my eyes; there she stood, straight and still with the vet. I asked how she behaved: “Great, she is a sweetheart.”

On my way home I realized Mu was not crazy after all. I needed owner training. With the help of a kind friend, Cathy, I took control of the leash.

I then changed the story. Mu truly was a sweet dog and I started telling people that. In a few short conversations, my little Mu, became branded as the best little boxer this side of the Atlantic.

Now, back in New York City, as you walk through those streets smelling the car fumes and seeing the lights of possibility, you can take that energy and mold yourself into the creature you want to be ~ the one that lives on your own terms and sits like The Thinker, real or metaphorical, its own divine creation, living just once in a burst of beautiful light.

Like Don Draper of Mad Men, you can write your soul, for better or for worse. And as Don did, and I did for Mu you can take a story that condemns you, rewrite it, start spreading it, and change it.

©claireaperez

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