Book promotion is no easy task…so here is a sample of a letter I wrote folks on LinkedIn…I paid for 30 InMails which I have to use up by the end of the month. It was one of
those free trials when you think you will cancel it by the time they ding you for $68.00 twice. In addition, my book goes off KDP select on Friday, so I thought I might as well offer it free
today through Thursday. So here is the promo letter which at the end answers the question: Why my book matters:
Hello: I am a Roy H. Park School of Communications graduate and I want to bring your attention to my e-book, My Rural Broadband Journey, which is free on Amazon Kindle through Thursday, October 30, 2014.
There is a great deal one could write about self publishing. It is not the book that is hard, it is the marketing. Especially if you are trying to save money. I wanted to send out a press release and was hesitant to pay the $79 requested at most reputable sites. I then embarked on finding a free site, which to my dismay, after setting up an account, seemed a bit too sketchy. I goggled it and found nothing good or bad, so I decided to try my hand at the DIY method.
The DIY method takes much too much time. First you have to find a newspaper site, then you have to hunt around for the editor that would be appropriate and hope that you can also find his or her email address. I did do this and I did find a few people to email about my free book promotion this Sunday, August 31 on Kindle. In the future, however, I will probably be using the $79 service.
I found a great resource to promote my book, a Tellagami…so much fun to make. You just upload a picture for the background, pick one character who you can dress up, and then design a 30 second statement for him, or her, to recite. There are a choice of 4 different voices for each sex or you can record your own voice. I made two, one appeared in my last blog post, but here is one I prefer because it shows some of our landscape.
Some folks in my writers’ group at Lansing Community Library have asked me about my blogging process. I thought I’d write-up a few things as my count nears 14,000 hits.
1. People do not want to read long paragraphs online so I work to keep my work spaced out…this was pointed out to me by Dan Veneer at the Lansing Star when he did an article on my blog about rural broadband.
2. Readers and search engines like content and they like consistent posts…during my rural broadband series, my site visits went up by over 100 percent. At the end of 2010, when I started this blog, there had been 804 hits. One year later, after writing about my #rural broadband journey, the hits had increased to 3619. Below is a link to some of the cumulative knowledge I gained and recorded in my rural broadband series.
3. International people are reading my blog, this surprised me and it is only through the WordPress statistics that I discovered this fact. I am still waiting for the tool to discern between readers and search engines. In the meantime, it gives me pause and reminds me of what a bubble I am in here in the US, I need to look for and read more international blogs. Special shout out to my friend in Greece, I think those 18 hits are real:-)
4. Connecting to Twitter and Facebook and other social media does spread my blog, I have had many Facebook friends share my blog, a big compliment! Also, a fellow blogger, Simon at Living in Dryden, graciously talked about and linked my blog to his, note this has led to many referrals.
6. I enjoy the challenge of search engine optimization. By using links and titles with key words in them, I have found my blog posts showing up on the first few pages of goggle searches. Below is a screen shot of a blog that showed up on page 2, at number 15 of 107,000 results, not too shabby.
7. Tags also work, I received a nice e-mail note from a sports writer in Vegas after writing a post about the movie 42 and Branch Rickey. This was especially fun because a gentleman in my writing group has commented on my audacity to write about sports, as a non-athletic woman:-)
In an unrelated situation, a WSKG reporter, Matt Richmond from the Innovation Trail, found my blog and requested an interview with me on rural broadband. I was especially complemented because also interviewed for that segment were two thought leaders, Pat Pryor, a Tompkins County Legislator, and David Salway, Director of the NY Broadband Program Office.
8. There are some very good books about social media and much of what I learned, I read in…The New Rules of Marketing and PR. Also, big shout out to my strategic communications professor at Ithaca College, Steve Seidman who supported my first blogging, social media efforts. He blogs on Posters and Election Propaganda with interesting content and great visuals.
9. I really enjoy reading my friends’ blogs. One friend is from my writers’ group and posts about her life in this area, my adopted home for 20 years: LansingIthaca. Another friend lives in Jamaica and writes an elegant blog about fashion. It is deliberate and focuses on one aspect per post. http://sweetofstyle.wordpress.com/
10. WordPress.com allows me to write in an uninhibited way, sure I get criticisms but I get compliments too. The more I write, the more resilient I become and the more I learn. I have read quotes similar to this one by Taylor Swift, I agree with it:
11. Perspective, for every positive about blogging, I do keep in mind that there are always better bloggers and more popular social media artists out there. One day when I was talking to a friend, he told me about someone who had over a million hits to her Parkour YouTube.
12. I blog because it is fun and it gives me a venue for my writing and photography, something I really enjoy. Which as my first reader, Radames Perez, tells me is at the heart of all creative efforts. He also bought me a book in 2004, way before my blogging career began, Midnight Disease, The Drive to Write, Writer’s Block, and the Creative Brain by Alice Weaver Flaherty. This is about hypergraphia and I think my husband’s diagnosis was correct.