4 things to note: the value of a writing group; how to get access to a free promotion; connecting with small groups through email; Kindle apps for all
Well, one thing that keeps popping up in my marketing research, and which of course makes sense, is to offer a free copy of my book to people. So, this is my first strategy to get this thing rockin and rollin.
- Kindle Select is the vehicle through which my strategy is possible. When you enroll in Kindle Select, you, the publisher, agree not to sell your book anywhere else during a 90-day period. They offer benefits in return, one of which is 5 days, not necessarily consecutive, during the 90 day period in which I can offer my book free of charge.
- In order to proceed, I emailed small groups of folks that I know. For example, I have a small group of friends in a nearby town that I emailed about the promotion. It felt more personal than just sending a mass email. I wrote them a note at the top and included the synopsis below.
- I also included a note about where to go on the Amazon page to upload Kindle devices on computers, tablets, and smart phones. People don’t realize, as I did not, that you can read on Kindle without owning a Kindle. I read many books on my iPad Kindle application.
- The Lansing Writers’ Group was especially helpful to me this week. I read them what is now my fourth synopsis and they told me to let go a bit of this marketing project and the topic. It is hard, but I am just about to take the weekend off from it.