Tag Archives: #communication applied

#Communications Applied: Goals are CRITICAL!

This is an excellent post by Holly Munn…in life, as in communications, goal setting is critical!  Without goals, in my opinion, no matter how small, it is hard to see where we are going and why we are spending our time on things.

A lack of goals reminds me of turning on Facebook and slipping from one story or link to another only to come back, out of the sticky web, an hour later to ask myself, now where am I? what did I want to accomplish today?

To access Holly’s post, click below.  It is titled:  Tactics are sexty, goals are critical.

https://hollymunn.com/2017/03/31/tactics-are-sexy-goals-are-critcial/

#communication applied: one image & semiotic theory

I am always struck by the power of an image…it needs little explanation.  On my blog, I align one image with each post.  Due to time constraints, some images are more relevant than others.

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Who is muted today in our society? world?

In Communications, we want people to do something or think something.  What a task?  So many pre-existing filters exist and it is hard to get through them.  Images can sometimes strike our audience in ways that verbiage can not.  The popularity of Instagram is a testimony to this opinion.

The  image in this post could be interpreted a number of ways: the question is:  who is muted in our society? This is an instance where the Semiotic theory in Communications is useful.

The Semiotics definition from the Oxford English Dictionary states:

“The science of communication studied through the interpretation of signs and symbols as they operate in various fields, esp. language (see semiotic n.  for parallel form). Cf. semiology n.

The above is not an icononic symbol, but rather it signifies that a large entity, perhaps alien, as alien as outerspace or as one human paradigm to another, is forcing, through their power, another entity, to stay quiet.This…despite that entities willfulness.

These are some recent headlines on the web that make the sketch a good metaphor for  its the use of power over rather than power with :

New York Times: Threats and Vandalism Leave American Jews on Edge in Trump Era
By ALAN BLINDER, SERGE F. KOVALESKI and ADAM GOLDMAN

Politico:  NRCC chairman: ‘Bullying’ protesters won’t hurt us in 2018 By Rachael Bade

Fox News:  Trump administration pushes back signing new travel ban, official says

In each case, the report indicates a threat.  One group trying to assert power over another.  The responses of the less powerful are not documented in the headlines, but while they may not currently be muted, it is  obvious to this news observer that we are heading in a direction of silencing them.

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