my lessons in blogging and social media, a tiny journey in a sea of many
Some folks in my writers’ group at Lansing Community Library have asked me about my blogging process. I thought I’d write-up a few things as my count nears 14,000 hits.
1. People do not want to read long paragraphs online so I work to keep my work spaced out…this was pointed out to me by Dan Veneer at the Lansing Star when he did an article on my blog about rural broadband.
2. Readers and search engines like content and they like consistent posts…during my rural broadband series, my site visits went up by over 100 percent. At the end of 2010, when I started this blog, there had been 804 hits. One year later, after writing about my #rural broadband journey, the hits had increased to 3619. Below is a link to some of the cumulative knowledge I gained and recorded in my rural broadband series.
3. International people are reading my blog, this surprised me and it is only through the WordPress statistics that I discovered this fact. I am still waiting for the tool to discern between readers and search engines. In the meantime, it gives me pause and reminds me of what a bubble I am in here in the US, I need to look for and read more international blogs. Special shout out to my friend in Greece, I think those 18 hits are real:-)
4. Connecting to Twitter and Facebook and other social media does spread my blog, I have had many Facebook friends share my blog, a big compliment! Also, a fellow blogger, Simon at Living in Dryden, graciously talked about and linked my blog to his, note this has led to many referrals.
5. People like visuals, my photo essay on a fall walk with our dogs was my biggest single day hit with 110 hits.https://itsaboutthestory.wordpress.com/2012/10/12/2329/
6. I enjoy the challenge of search engine optimization. By using links and titles with key words in them, I have found my blog posts showing up on the first few pages of goggle searches. Below is a screen shot of a blog that showed up on page 2, at number 15 of 107,000 results, not too shabby.
7. Tags also work, I received a nice e-mail note from a sports writer in Vegas after writing a post about the movie 42 and Branch Rickey. This was especially fun because a gentleman in my writing group has commented on my audacity to write about sports, as a non-athletic woman:-)
In an unrelated situation, a WSKG reporter, Matt Richmond from the Innovation Trail, found my blog and requested an interview with me on rural broadband. I was especially complemented because also interviewed for that segment were two thought leaders, Pat Pryor, a Tompkins County Legislator, and David Salway, Director of the NY Broadband Program Office.
8. There are some very good books about social media and much of what I learned, I read in…The New Rules of Marketing and PR. Also, big shout out to my strategic communications professor at Ithaca College, Steve Seidman who supported my first blogging, social media efforts. He blogs on Posters and Election Propaganda with interesting content and great visuals.
9. I really enjoy reading my friends’ blogs. One friend is from my writers’ group and posts about her life in this area, my adopted home for 20 years: LansingIthaca. Another friend lives in Jamaica and writes an elegant blog about fashion. It is deliberate and focuses on one aspect per post. http://sweetofstyle.wordpress.com/
10. WordPress.com allows me to write in an uninhibited way, sure I get criticisms but I get compliments too. The more I write, the more resilient I become and the more I learn. I have read quotes similar to this one by Taylor Swift, I agree with it:
I write songs to help me understand life a little more. I write songs to get past things that cause me pain. And I write songs because sometimes life makes more sense to me when it’s being sung in a chorus, and when I can write it in a verse.”
― Taylor Swift, http://www.goodreads.com/quotes/search?utf8=%E2%9C%93&q=I+write+to+understand
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