4 things to note: the value of a writing group; how to get access to a free promotion; connecting with small groups through email; Kindle apps for all
Well, one thing that keeps popping up in my marketing research, and which of course makes sense, is to offer a free copy of my book to people. So, this is my first strategy to get this thing rockin and rollin.
- Kindle Select is the vehicle through which my strategy is possible. When you enroll in Kindle Select, you, the publisher, agree not to sell your book anywhere else during a 90-day period. They offer benefits in return, one of which is 5 days, not necessarily consecutive, during the 90 day period in which I can offer my book free of charge.
- In order to proceed, I emailed small groups of folks that I know. For example, I have a small group of friends in a nearby town that I emailed about the promotion. It felt more personal than just sending a mass email. I wrote them a note at the top and included the synopsis below.
- I also included a note about where to go on the Amazon page to upload Kindle devices on computers, tablets, and smart phones. People don’t realize, as I did not, that you can read on Kindle without owning a Kindle. I read many books on my iPad Kindle application.
- The Lansing Writers’ Group was especially helpful to me this week. I read them what is now my fourth synopsis and they told me to let go a bit of this marketing project and the topic. It is hard, but I am just about to take the weekend off from it.
On or about March 7, I thought about Terry Gross ‘s interview with an expert on rural broadband. The expert found the same things out about rural broadband that I did, only her point of view is academic.
So I’m think-in’ to myself, the job hunt thing is a pretty benign way to make money, so why not turn my blog into a book. At least when I’m formatting in online templates, I will be truly investing in my future. More importantly, my year of rural broadband blogging has a story arc that reflects a universal conflict, man v. man, translated in my case to woman v. corporation.
Heck, I thought, I’ll just peel this book out in a week. Well, a week morphed into about 5 months. The self-editing was arduous. Read, change, reread, change; format, reformat, upload, download, REPEAT. Not to mention, the learning curve.
I spent hours one day scanning documents for the book, only to find mobi, the language of Amazon e-books, doesn’t translate text well in photograph form. I tried a few formats but nothing worked for me. I then just took jpegs of the letter headings and typed the documents into the book. Thirty hours of my life lost.
Finally, in late July, I sent my baby out to the world. And now the fun really begins: who needs a memoir on rural broadband and what is in it for them? I’m pondering my succinct lines for that answer. Stay tuned.
All I can tell you for now: I believe my little tome is an informative, fun read that packs a few punches to a system that could use the wind knocked out of it. But I know, that isn’t a marketing plan…for that you will have to see what I discover.
from a Homestead in rural America, where the 18th century collides with the 21st
is now a book of 132 pages available on Amazon.com. It is based on this blog which was written during 2011 and 2012. Below is the Amazon description.
My Rural Broadband Journey, the one year trail to high-speed is a compilation of a blog series. It chronicles my journey to high-speed Internet in rural America. I decided in May 2011 to discover what stood between our house and broadband service, .6 miles up the road.
We live ten miles from Cornell University and it became important for my work as a communications professional and for our viability as landlords, to be part of Web 2.0 and the high-speed Internet world.
In addition, we wanted all the luxuries afforded our contemporaries: video streaming; e-file; Amazon; YouTube DIY videos; online banking; and Skype.
I began researching and talking to people about my rural broadband problem and reported the results in over forty-five web logs. During the year, I drilled down to discover the complex systems preventing a connection to the 21st century.
I estimate that during the year I attended six public meetings and had
• 11 conversations with our local fortune 500 high-speed provider
• 4 conversations with the NYSPSC
• 3 conversations with local media reporters
• 11 conversations with our neighbors
• 1 conversation with the FCC
• 1 conversation with the BBC
Blog readers wrote to me and commented on my investigation. I read some blog posts to my writers’ group. After several sessions, one of our group members, a retired engineer, slapped his hand down on the table, and said:
“I hate to be the one to tell you this, but nothing short of an intervention from God, is going to fix this situation.”
I believe this book, laced with humor and rich with data and questions, may save people from wasting time as they struggle along the digital divide. This is a good case study in the profit motive: it can control a nation, if we let it. I also believe there are implications in this story for the dangers of net neutrality.
This is not a dry report on the boring topic of rural broadband; this is the day-to-day struggle of life without it.
Here are some sample sections from the book:
Broadband 5…and so the story continues ~What exactly is a Time Warner Cable survey?
24 hours in the life of the less connected ~Time & money: costs of being less connected
#rural broadband: Do we have the technology? ~Is it that we can’t as a nation or that we won’t?
US BROADBAND NOW: Are you kidding me…please say it ain’t so: Kenya to get $40 million in US aid for its national broadband strategy
Tompkins County Legislature’s Special Committee on Broadband will meet Tuesday, February 28, 2012 in Lansing, NY
~Sketch of a system
About the author: Claire Perez holds a M.S. in Communications from the Roy H. Park School at Ithaca College. Ms. Perez has taught for twenty years, including ten years as a secondary social studies instructor and three as a college lecturer. In addition, she has worked and volunteered in community education in Ithaca, New York
rural broadband, digital divide, high-speed Internet, net neutrality, last mile, fiber to the home, wireless broadband
a wee little land
far far away in the dirt
where potatoes grow.
Backdrop of evergreen
Hollyhocks grow randomly
Can’t wait for spring.
Cape Cod Light at Sandwich, MA
Take your beauty and
Go snow go—to other lands
Where water is needed.
Below are ten pieces of information I passed on at a Lansing Community Library program. It includes websites, information, and insights from my time as a Cornell Cooperative Extension Money Management educator and VITA Assistant Site Coordinator at AFCU.
1. Money management, like most things, is a behavior. For any new habit you wish to add into your life, write down answers to the following questions:
- What do I want to do?
- When will I do it?
- How will I do it?
Remember, change is hard and may come slow…For simple strategies to select from see the book: Small Steps to Health and Wealth.
2. Write down $MART goals? There is much written about these, in a nut shell, SMART means:
- Attainable, Agree
- Review, Revise,
- Time Limited and Trade Offs.
(Different sources use different words but the concepts are the same.)
Here is a link to a free template: http://www.lsuagcenter.com/MCMS/RelatedFiles/%7B14132911-AD75-440E-B001-F7D813F36BC8%7D/2.2+SMART+Financial+Goals.pdf.
3. Track your expenses. Use a notebook, excel sheet, piece of paper, or calendar: knowledge and accountability are power. At the end of the month, compare what you spent to what you think you spend and/or look at one regular cost you might be able to change.
4. Write a spending plan. Use a notebook, excel sheet, free template on-line, calendar. Guesstimate the first month, compare your expenses to your plan before doing next months, where are the leaks? What is preventing you from reaching your goals?
5. Review you goals, are they realistic? Do you need to revise your goals? What changes can you make? Small changes add up…see Step Down to Change in the Small Steps to Health and Wealth book linked in number one above.
6. Use community resources: do you need to buy it or do you want to buy it? Is there a resource in the community where you can purchase it?
One place to call is 211 in Tompkins County, it is an information and referral line. Also the Tompkins Count Human Services Coalition provides a wealth of information on community resources.
7. Get insight…read books: Suze Orman, Small Steps to Health and Wealth (free online), financial websites:
8. What is your spending style, do you need to adjust it to reach your goals? There are many quizzes on-line and a particularly good resource: Money Habitudes at…http://www.moneyhabitudes.com/
9. Finally, do you check your credit report annually for accuracy?
It is free at annualcredit report.com, watch out for trickery. Do not enter any credit card information unless you know you want to pay for your FICO score and then check the site. In addition, avoid the links to free credit report.com, this is not a free site.
I was able to get my free credit report recently. I saved it as a pdf and can get access to it at anytime. Since each of the three providers must give you a credit report annually, some experts suggest checking one report every four months.
10. If is your path, only you can chart it out.