a great cartoon to go with my book review, thanks to the Net Economy
Originally posted on the Net economy:
I live ten miles from Cornell University and .6 miles from a wired connection to high-speed. In 2011, wanting to utilize my recent Communications degree from the Park School at Ithaca College, I realized I was doomed without high-speed Internet.
I decided that I would drill down and find out what stood between our home and that wired connection, .6 miles down the road. I thought a blog would be a good vehicle for recording my findings.
I began locally: what did our local cable company really mean by a “survey to see how much we would have to pay for a connection? what was the franchise agreement with our local government? and…
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There is a great deal one could write about self publishing. It is not the book that is hard, it is the marketing. Especially if you are trying to save money. I wanted to send out a press release and was hesitant to pay the $79 requested at most reputable sites. I then embarked on finding a free site, which to my dismay, after setting up an account, seemed a bit too sketchy. I goggled it and found nothing good or bad, so I decided to try my hand at the DIY method.
The DIY method takes much too much time. First you have to find a newspaper site, then you have to hunt around for the editor that would be appropriate and hope that you can also find his or her email address. I did do this and I did find a few people to email about my free book promotion this Sunday, August 31 on Kindle. In the future, however, I will probably be using the $79 service.
I found a great resource to promote my book, a Tellagami…so much fun to make. You just upload a picture for the background, pick one character who you can dress up, and then design a 30 second statement for him, or her, to recite. There are a choice of 4 different voices for each sex or you can record your own voice. I made two, one appeared in my last blog post, but here is one I prefer because it shows some of our landscape.
My book, My Rural Broadband Journey, the one year trail to high-speed, is free on Sunday, the 31st of August and if you don’t have Kindle, you can download it to your PC, Mac, tablet, iPad, iPhone or SmartPhone. Here is my book: http://www.amazon.com/My-Rural-Broadband-Journey-high-speed-ebook/dp/B00M7HP7O8
This is an excellent blog about the need for greater financial support of American journalists in troubled lands.
Originally posted on Kaitlin Ugolik:
When I was in journalism school, I read and heard from a lot of journalists with a hunger to chase the biggest, most important, and most dangerous stories around the world. They chose the reporter path to get them overseas and into war zones, natural disasters and extreme events with their camera and notebook as quickly and as often as possible. Few of them seemed to do it for fame; they enjoyed the chase, the adrenaline rush, the feeling that their work was really doing something, really having an impact, telling stories no one else could tell.
That was never what drew me to the field. In fact, I would say I’m on the other end of the same field, playing a different game. I’m more of a “stick close to home, make some calls, meet people in coffee shops, ruminate on words for long thoughtful…
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4 things to note: the value of a writing group; how to get access to a free promotion; connecting with small groups through email; Kindle apps for all
Well, one thing that keeps popping up in my marketing research, and which of course makes sense, is to offer a free copy of my book to people. So, this is my first strategy to get this thing rockin and rollin.
- Kindle Select is the vehicle through which my strategy is possible. When you enroll in Kindle Select, you, the publisher, agree not to sell your book anywhere else during a 90-day period. They offer benefits in return, one of which is 5 days, not necessarily consecutive, during the 90 day period in which I can offer my book free of charge.
- In order to proceed, I emailed small groups of folks that I know. For example, I have a small group of friends in a nearby town that I emailed about the promotion. It felt more personal than just sending a mass email. I wrote them a note at the top and included the synopsis below.
- I also included a note about where to go on the Amazon page to upload Kindle devices on computers, tablets, and smart phones. People don’t realize, as I did not, that you can read on Kindle without owning a Kindle. I read many books on my iPad Kindle application.
- The Lansing Writers’ Group was especially helpful to me this week. I read them what is now my fourth synopsis and they told me to let go a bit of this marketing project and the topic. It is hard, but I am just about to take the weekend off from it.
On or about March 7, I thought about Terry Gross ‘s interview with an expert on rural broadband. The expert found the same things out about rural broadband that I did, only her point of view is academic.
So I’m think-in’ to myself, the job hunt thing is a pretty benign way to make money, so why not turn my blog into a book. At least when I’m formatting in online templates, I will be truly investing in my future. More importantly, my year of rural broadband blogging has a story arc that reflects a universal conflict, man v. man, translated in my case to woman v. corporation.
Heck, I thought, I’ll just peel this book out in a week. Well, a week morphed into about 5 months. The self-editing was arduous. Read, change, reread, change; format, reformat, upload, download, REPEAT. Not to mention, the learning curve.
I spent hours one day scanning documents for the book, only to find mobi, the language of Amazon e-books, doesn’t translate text well in photograph form. I tried a few formats but nothing worked for me. I then just took jpegs of the letter headings and typed the documents into the book. Thirty hours of my life lost.
Finally, in late July, I sent my baby out to the world. And now the fun really begins: who needs a memoir on rural broadband and what is in it for them? I’m pondering my succinct lines for that answer. Stay tuned.
All I can tell you for now: I believe my little tome is an informative, fun read that packs a few punches to a system that could use the wind knocked out of it. But I know, that isn’t a marketing plan…for that you will have to see what I discover.
from a Homestead in rural America, where the 18th century collides with the 21st
is now a book of 132 pages available on Amazon.com. It is based on this blog which was written during 2011 and 2012. Below is the Amazon description.
My Rural Broadband Journey, the one year trail to high-speed is a compilation of a blog series. It chronicles my journey to high-speed Internet in rural America. I decided in May 2011 to discover what stood between our house and broadband service, .6 miles up the road.
We live ten miles from Cornell University and it became important for my work as a communications professional and for our viability as landlords, to be part of Web 2.0 and the high-speed Internet world.
In addition, we wanted all the luxuries afforded our contemporaries: video streaming; e-file; Amazon; YouTube DIY videos; online banking; and Skype.
I began researching and talking to people about my rural broadband problem and reported the results in over forty-five web logs. During the year, I drilled down to discover the complex systems preventing a connection to the 21st century.
I estimate that during the year I attended six public meetings and had
• 11 conversations with our local fortune 500 high-speed provider
• 4 conversations with the NYSPSC
• 3 conversations with local media reporters
• 11 conversations with our neighbors
• 1 conversation with the FCC
• 1 conversation with the BBC
Blog readers wrote to me and commented on my investigation. I read some blog posts to my writers’ group. After several sessions, one of our group members, a retired engineer, slapped his hand down on the table, and said:
“I hate to be the one to tell you this, but nothing short of an intervention from God, is going to fix this situation.”
I believe this book, laced with humor and rich with data and questions, may save people from wasting time as they struggle along the digital divide. This is a good case study in the profit motive: it can control a nation, if we let it. I also believe there are implications in this story for the dangers of net neutrality.
This is not a dry report on the boring topic of rural broadband; this is the day-to-day struggle of life without it.
Here are some sample sections from the book:
Broadband 5…and so the story continues ~What exactly is a Time Warner Cable survey?
24 hours in the life of the less connected ~Time & money: costs of being less connected
#rural broadband: Do we have the technology? ~Is it that we can’t as a nation or that we won’t?
US BROADBAND NOW: Are you kidding me…please say it ain’t so: Kenya to get $40 million in US aid for its national broadband strategy
Tompkins County Legislature’s Special Committee on Broadband will meet Tuesday, February 28, 2012 in Lansing, NY
~Sketch of a system
About the author: Claire Perez holds a M.S. in Communications from the Roy H. Park School at Ithaca College. Ms. Perez has taught for twenty years, including ten years as a secondary social studies instructor and three as a college lecturer. In addition, she has worked and volunteered in community education in Ithaca, New York
rural broadband, digital divide, high-speed Internet, net neutrality, last mile, fiber to the home, wireless broadband
a wee little land
far far away in the dirt
where potatoes grow.
Backdrop of evergreen
Hollyhocks grow randomly
Can’t wait for spring.